I have known JohnnyGK the founder of Greenskeeper.org for about nine (9) years. And in all this time his tag line, “Know Before You Go” was on every piece of propaganda this cat could generate. It was on all his adverts, his business cards, even the little postcards he would hand out to perspective members.
Fast forward nine years to the present and come to find out @golfadvisor a division of GolfNow (aka the Evil Empire) is using his intellectual property in several of their voice adverts AND commercials on the Golf Channel. Well it took us all aback.
First they know who he is and what Greenskeeper.org represents — an adversary. Second in what I can only assume is a negligent move on their part decided to use that phrase anyways for their own personal gain. Clearly from my point of view, a definite dick move.
Now let’s see how they react to the court of public opinion. All I can say is that someone is going to get paid and someone is going to lose.